Skip to content
Talk to SalesStart Advertising
Blog

Insights to Help Advertisers Reach New Customers

News, event recaps and practical advice on search, AI discovery and multi-channel advertising.

Hands typing on a laptop behind a transparent AI ads dashboard of charts and campaign panelsFeatured

AI Advertising: How It Is Transforming Digital Ads

Discover how AI advertising improves audience targeting, ad creation, campaign optimization, and performance through machine learning and automation.

Advertising.net Editorial Team6 min readRead article

Latest articles

9 articles

Hand holding a phone showing an ad placement between content blocks, with a laptop behind7 min read

Native Advertising vs. Display Advertising: Key Differences

Compare native advertising vs. display advertising, understand their key differences, benefits, formats, and best practices to choose the right ad strategy.

Person at a laptop behind a transparent ad performance chart surrounded by channel and audience icons6 min read

Ad Exchange: How It Works In Programmatic Advertising

Learn what an ad exchange is, how it works, its types, key benefits & leading platforms powering automated buying & selling in programmatic advertising.

Hands typing on a keyboard behind a transparent screen of ad icons and campaign performance charts5 min read

How Advertising Campaign Performance Helps Improve Your ROI

Measure advertising campaign performance with key ROI metrics, track spending, assess conversions, & identify which marketing efforts deliver the best returns.

Laptop and phone showing a 30% off voucher to confirm after a purchase5 min read

How Post-Transaction Advertising Works for Retailers

See how post-transaction advertising helps retailers boost revenue, reach ready-to-buy shoppers, improve customer engagement, & create new sales opportunities.

Sticky note reading Customer Acquisition Cost on a notebook of hand-drawn charts5 min read

How to Cut Customer Acquisition Cost With Smarter Ads

Lower customer acquisition cost with smarter ads, better targeting, and optimized campaigns that attract quality leads while improving your marketing returns.

Hand holding a phone with a video player floating above the screen5 min read

Video Advertising Formats, Types, Examples and Best Uses

Compare video advertising formats, including in-stream, out-stream, and shoppable ads. Learn how they work and choose the right format for your campaign.

Marketer using a tablet surrounded by floating AI, ad and audience analytics icons7 min read

AI Ad Targeting: How AI Can Help Reach the Right Audience

Learn how AI ad targeting uses machine learning, predictive analytics, and audience segmentation to improve ad relevance, personalization & campaign performance

Laptop with a floating panel showing a 4.7% conversion rate7 min read

Conversational Advertising: Benefits, Strategies & Examples

Learn how conversational advertising uses chatbots, AI, and messaging platforms to improve customer engagement, personalize interactions, and drive conversions.

Infographic comparing retargeting, which reaches past website visitors with online ads, and remarketing, which re-engages existing contacts by email and SMS5 min read

Remarketing vs Retargeting Helps Brands Reach More Buyers

Compare remarketing vs retargeting to see how both strategies work, where they differ, and how businesses use them to reconnect with potential customers online.

Ready to put these ideas to work?

Tell us about your goals and we’ll help you find the right channel mix.

Start AdvertisingTalk to Sales