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Display Advertising

Make Your Brand More Visible

Showcase your brand through banner and rich media ads across publisher websites and apps. Use audience, contextual, and placement targeting to put your message in front of relevant audiences.

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Build awarenessRe-engage & retain
Why Display

Visual banners and rich media across quality publisher environments

Who it’s for: Brands launching products, entering new markets or supporting search and social with visual reach.

Build awarenessRe-engage & retain

Visual scale

Build familiarity across many publisher environments.

Audience control

Combine audience, contextual and geographic targeting.

Creative flexibility

Static, animated, HTML5 and rich-media units.

Where ads appear

Display Advertising placement examples

See how Display Advertising shows up in front of people. Final inventory is confirmed for each campaign.

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Publisher banners

Standard IAB units in article and homepage layouts.

  • Labeled as sponsored for the consumer
  • Runs on reviewed publisher inventory
  • Reported in your campaign dashboard
Good forBuild awarenessRe-engage & retain
Ask about this placement
What you can buy

Formats, targeting and what we’ll need from you

4 formats

Available formats

  • Standard IAB banners
  • Rich media
  • HTML5 animated
  • Responsive display
Your controls

Targeting & intent

Audience segments, contextual categories, geography, device and frequency caps.

ContextAudiencesGeographyDeviceFrequency caps
4 items

What we’ll need from you

  1. Banner creative in standard sizes
  2. Audience or category priorities
  3. Landing pages
  4. Budget and flight dates
How it works

How Display campaigns run

1

Brief

Share your goal, audience, budget and timing. We recommend where Display fits in your plan.

2

Setup & creative

Supply the inputs above. Our team helps with setup, tracking and creative formatting.

3

Launch

Your campaign goes live once you approve placements, creative and budget.

4

Measure & optimize

We review performance against your goal and adjust targeting, bids and creative.

The consumer’s path

  1. Publisher page
  2. Banner
  3. Landing page
  4. Conversion
Measurement

What you can measure with Display

Reporting is built around the goal you set at launch. Metrics available depend on your tracking setup.

  • Impressions
  • Reach and frequency
  • Viewability (where supported)
  • Clicks
  • View-through and click-through conversions

Examples for your category

Ask our team for examples relevant to your category and goal.

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Onboarding & service

Getting started with Display

  • Sign up: create your advertiser account. New accounts are reviewed before campaigns go live.
  • Managed service: work with a representative on planning, setup and optimization.
  • Timing & minimums: confirmed by your representative
FAQs

Questions advertisers ask about Display

Can you produce banners?
Creative support may be available. Ask your representative about AI-assisted and managed creative options.
Plan the mix

Channels that pair well with Display

All 14 channels
Native AdvertisingSponsored feed placements and recommendations that fit the experience. RemarketingBring interested visitors back across web, mobile, social and email. Contextual AdvertisingAds matched to the meaning of the page, with no personal data required.
Selected: Display Advertising

Ready to add Display to your plan?

Sign up to advertise, or talk to our team first. Your channel selection carries through.

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