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Contextual Advertising

Reach Audiences Through Relevant Content

Analyze page topics, entities, and sentiment to place relevant banner and in-text ads alongside related content. Connect your message with the right context without relying on individual tracking.

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Why Contextual

Ads matched to the meaning of the page, with no personal data required

Who it’s for: Brands that want scale with relevance, advertisers in regulated categories and anyone planning for a cookieless environment.

Build awarenessCapture active demand

Privacy-resilient

Relevance is built from page content, so it does not depend on third-party cookies.

The right mindset

Appear while someone is reading about the problem your product solves.

Brand-suitable

Semantic analysis supports exclusions for topics you want to avoid.

Where ads appear

Contextual Advertising placement examples

See how Contextual Advertising shows up in front of people. Final inventory is confirmed for each campaign.

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In-text contextual ads

Relevant terms inside an article link to a sponsored unit.

  • Labeled as sponsored for the consumer
  • Runs on reviewed publisher inventory
  • Reported in your campaign dashboard
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What you can buy

Formats, targeting and what we’ll need from you

4 formats

Available formats

  • In-text units
  • Contextual display banners
  • In-article native units
  • Contextual video (with Online Video)
Your controls

Targeting & intent

Semantic page analysis of topics, keywords, entities and sentiment, with category inclusion and exclusion lists.

KeywordsTopicsPage meaningCategoryExclusions
4 items

What we’ll need from you

  1. Topics or keywords to align with
  2. Exclusion list
  3. Banner and native creative
  4. Landing pages
How it works

How Contextual campaigns run

1

Brief

Share your goal, audience, budget and timing. We recommend where Contextual fits in your plan.

2

Setup & creative

Supply the inputs above. Our team helps with setup, tracking and creative formatting.

3

Launch

Your campaign goes live once you approve placements, creative and budget.

4

Measure & optimize

We review performance against your goal and adjust targeting, bids and creative.

The consumer’s path

  1. Article
  2. Relevant ad
  3. Advertiser page
  4. Conversion
Measurement

What you can measure with Contextual

Reporting is built around the goal you set at launch. Metrics available depend on your tracking setup.

  • Impressions by topic
  • Viewability (where supported)
  • Clicks
  • Conversions
  • Topic-level performance

Examples for your category

Ask our team for examples relevant to your category and goal.

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Onboarding & service

Getting started with Contextual

  • Sign up: create your advertiser account. New accounts are reviewed before campaigns go live.
  • Managed service: work with a representative on planning, setup and optimization.
  • Timing & minimums: confirmed by your representative
FAQs

Questions advertisers ask about Contextual

Does contextual use personal data?
Contextual targeting is based on page content. Any additional audience layers are optional and subject to your consent and privacy requirements.
Can I avoid specific topics?
Yes. Exclusions are set during onboarding and can be updated during the campaign.
Plan the mix

Channels that pair well with Contextual

All 14 channels
Display AdvertisingVisual banners and rich media across quality publisher environments. Native AdvertisingSponsored feed placements and recommendations that fit the experience. Content-to-CommerceConnect editorial product discovery to shoppable products and merchant pages.
Selected: Contextual Advertising

Ready to add Contextual to your plan?

Sign up to advertise, or talk to our team first. Your channel selection carries through.

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