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Online Video Advertising

Engage Audiences Through Video

Reach viewers across premium digital content with instream, outstream, and in-content video advertising. Add shoppable formats to connect ad engagement directly with your products.

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Why Online Video

Instream, outstream, in-content and shoppable video

Who it’s for: Brands with video creative that want awareness with measurable follow-through.

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Storytelling impact

Show the product in use and give the message room.

Format choice

Match instream, outstream and in-content to your objective.

Action-ready

Shoppable and clickable overlays connect viewing to visiting.

Where ads appear

Online Video Advertising placement examples

See how Online Video Advertising shows up in front of people. Final inventory is confirmed for each campaign.

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Instream video

Pre-roll and mid-roll in publisher video players.

  • Labeled as sponsored for the consumer
  • Runs on reviewed publisher inventory
  • Reported in your campaign dashboard
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What you can buy

Formats, targeting and what we’ll need from you

4 formats

Available formats

  • Instream (pre/mid-roll)
  • Outstream
  • In-content video
  • Shoppable video
Your controls

Targeting & intent

Audience, contextual category, device and geography, with frequency controls.

ContextAudiencesCategoryGeographyDeviceFrequency caps
4 items

What we’ll need from you

  1. :06, :15 or :30 video files
  2. Companion banners (optional)
  3. Product links for shoppable units
  4. Landing pages
How it works

How Online Video campaigns run

1

Brief

Share your goal, audience, budget and timing. We recommend where Online Video fits in your plan.

2

Setup & creative

Supply the inputs above. Our team helps with setup, tracking and creative formatting.

3

Launch

Your campaign goes live once you approve placements, creative and budget.

4

Measure & optimize

We review performance against your goal and adjust targeting, bids and creative.

The consumer’s path

  1. Video view
  2. Overlay or end card
  3. Landing page
  4. Conversion
Measurement

What you can measure with Online Video

Reporting is built around the goal you set at launch. Metrics available depend on your tracking setup.

  • Impressions
  • Video completion
  • Viewability (where supported)
  • Clicks
  • Conversions

Examples for your category

Ask our team for examples relevant to your category and goal.

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Onboarding & service

Getting started with Online Video

  • Sign up: create your advertiser account. New accounts are reviewed before campaigns go live.
  • Managed service: work with a representative on planning, setup and optimization.
  • Timing & minimums: confirmed by your representative
FAQs

Questions advertisers ask about Online Video

Do I need different files for each format?
Usually one master file can be adapted. Your onboarding contact will confirm specs.
Plan the mix

Channels that pair well with Online Video

All 14 channels
OTT & Connected TVStreaming inventory on the TV screen and streaming apps. Social AdvertisingInfluential: creator campaigns, intent-based social audiences and product links you can track. Display AdvertisingVisual banners and rich media across quality publisher environments.
Selected: Online Video Advertising

Ready to add Online Video to your plan?

Sign up to advertise, or talk to our team first. Your channel selection carries through.

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