Reach Audiences on the Biggest Screen
Connect with streaming audiences through full-screen video ads across OTT platforms and connected TV devices, including smart TVs, streaming sticks, and gaming consoles.
Streaming inventory on the TV screen and streaming apps
Who it’s for: Brands that want TV-style reach with digital targeting, including those new to television.
TV-quality attention
Full-screen, sound-on, typically non-skippable placements.
Digital controls
Audience and geographic targeting that linear TV can't offer.
Cross-screen
Extend the same campaign to mobile and desktop streaming apps.
OTT & Connected TV placement examples
See how OTT & Connected TV shows up in front of people. Final inventory is confirmed for each campaign.
Connected TV
Full-screen ads on smart TVs and streaming devices.
- Labeled as sponsored for the consumer
- Runs on reviewed publisher inventory
- Reported in your campaign dashboard
OTT streaming apps
Ad breaks inside streaming apps on any screen.
- Labeled as sponsored for the consumer
- Runs on reviewed publisher inventory
- Reported in your campaign dashboard
OTT vs
CTV: delivery, device and how each fits your goal
OTT: how it’s delivered
“Over-the-top” content is streamed over the internet instead of cable or satellite. OTT ads run inside streaming apps on any screen: TV, mobile, tablet or desktop.
- Best for: reach across screens, frequency, mid-funnel follow-up
- Pairs well with Online Video and Remarketing
CTV: where it’s watched
Connected TV is the device: a smart TV, streaming stick or game console. CTV ads are full-screen, sound-on and usually non-skippable.
- Best for: awareness, launches, TV-style storytelling
- Pairs well with Search to capture the demand it creates
Formats, targeting and what we’ll need from you
Available formats
- :15 and :30 non-skippable video
- Streaming-app ad breaks
- Interactive / QR overlays (where supported)
Targeting & intent
Household-level audience segments, geography, content genre and device type.
What we’ll need from you
- Broadcast-quality :15 / :30 video
- Audience and geo priorities
- Flight dates and budget
How OTT & Connected TV campaigns run
Brief
Share your goal, audience, budget and timing. We recommend where OTT & Connected TV fits in your plan.
Setup & creative
Supply the inputs above. Our team helps with setup, tracking and creative formatting.
Launch
Your campaign goes live once you approve placements, creative and budget.
Measure & optimize
We review performance against your goal and adjust targeting, bids and creative.
The consumer’s path
- Streaming break
- Brand recall / QR
- Search or site visit
- Conversion
What you can measure with OTT & Connected TV
Reporting is built around the goal you set at launch. Metrics available depend on your tracking setup.
- Impressions
- Completion rate
- Reach and frequency
- Site visits after exposure (where supported)
Examples for your category
Ask our team for examples relevant to your category and goal.
Getting started with OTT & Connected TV
- Sign up: create your advertiser account. New accounts are reviewed before campaigns go live.
- Managed service: work with a representative on planning, setup and optimization.
- Timing & minimums: confirmed by your representative
Questions advertisers ask about OTT & Connected TV
What is the difference between OTT and CTV?
Do I need TV creative?
Channels that pair well with OTT & Connected TV
Ready to add OTT & Connected TV to your plan?
Sign up to advertise, or talk to our team first. Your channel selection carries through.