Skip to content
Our AI approach

The AI Advertising Network
Smarter Campaigns

“The AI Advertising Network” means three specific things: we reach people in AI-powered environments, we use AI to find relevant opportunities and improve campaigns, and we offer AI tools for creative. You approve the creative, budget and limits before launch, and AI optimizes within them.

Three roles

Three ways AI shows up in your campaigns

01

AI environments & discovery

Where your ads can appear: sponsored answers in AI assistants, browser start pages and shopping apps, where research now begins.

AI Search & Discovery
02

Targeting, optimization & insights

How campaigns find relevant opportunities: models read keyword, conversational and contextual signals, help allocate budget and bids, and surface what’s working.

How it works
03

AI creative

Tools that help you produce and test creative, such as Influential’s AI Studio for image creation and image-to-video. You review everything before it runs.

AI Studio in Influential
Example

One placement, three AI layers

A traveler asks an assistant to plan a spring trip. The sponsored card that follows shows all three roles at once:

  1. EnvironmentThe conversation is an early-discovery moment where a labeled sponsored card can appear.
  2. Targeting & insightsThe intent (destination, timing and trip type) decides which advertiser is relevant, and engagement informs the next bid.
  3. CreativeThe advertiser’s approved message is formatted to fit an answer-style card.
1 2 3
Our principles

How we keep AI accountable

Clearly labeled

Sponsored content is always identified to consumers.

Advertiser approval

AI-generated creative never runs without your sign-off, and optimization stays within the limits you set.

Brand suitability

Environments and content are reviewed against suitability rules.

People on every account

A team reviews setup and performance with you.

See where AI discovery fits your plan

Explore all 14 channels, or talk to our team about your goals.