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Email Advertising

Reach interested readers in the inbox

Connect with opted-in audiences through newsletters and dedicated email campaigns, featuring relevant messages and a direct path to your offer.

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Why Email

Newsletter sponsorships and campaigns to opted-in audiences

Who it’s for: Lead-generation, subscription, travel, finance and retail advertisers.

Generate leadsDrive salesBuild awareness

Opted-in audiences

Subscribers who chose to receive the content.

Category alignment

Sponsor newsletters that match your audience.

Direct response

One click from the inbox to your offer.

Where ads appear

Email Advertising placement examples

See how Email Advertising shows up in front of people. Final inventory is confirmed for each campaign.

01 / 02

Dedicated email

A sponsored message sent to an opted-in list.

  • Labeled as sponsored for the consumer
  • Runs on reviewed publisher inventory
  • Reported in your campaign dashboard
Good forGenerate leadsDrive salesBuild awareness
Ask about this placement
What you can buy

Formats, targeting and what we’ll need from you

3 formats

Available formats

  • Newsletter sponsorships
  • Dedicated sends
  • Native in-newsletter units
Your controls

Targeting & intent

Newsletter category and subscriber interests; geography where available.

CategoryGeographySubscriber interests
4 items

What we’ll need from you

  1. Subject line and preheader (for dedicated sends)
  2. HTML creative or copy and image
  3. Landing page
  4. Suppression list where required
How it works

How Email campaigns run

1

Brief

Share your goal, audience, budget and timing. We recommend where Email fits in your plan.

2

Setup & creative

Supply the inputs above. Our team helps with setup, tracking and creative formatting.

3

Launch

Your campaign goes live once you approve placements, creative and budget.

4

Measure & optimize

We review performance against your goal and adjust targeting, bids and creative.

The consumer’s path

  1. Inbox
  2. Sponsored message
  3. Offer page
  4. Lead or sale
Measurement

What you can measure with Email

Reporting is built around the goal you set at launch. Metrics available depend on your tracking setup.

  • Delivered
  • Opens (where measurable)
  • Clicks
  • Conversions

Examples for your category

Ask our team for examples relevant to your category and goal.

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Onboarding & service

Getting started with Email

  • Sign up: create your advertiser account. New accounts are reviewed before campaigns go live.
  • Managed service: work with a representative on planning, setup and optimization.
  • Timing & minimums: confirmed by your representative
FAQs

Questions advertisers ask about Email

Are lists opted-in?
Email campaigns run only to subscribers who have opted in to receive them, in line with applicable law.
Plan the mix

Channels that pair well with Email

All 14 channels
RemarketingBring interested visitors back across web, mobile, social and email. Native AdvertisingSponsored feed placements and recommendations that fit the experience. Post-Transaction AdvertisingOffers on order-confirmation and thank-you pages, right after a purchase.
Selected: Email Advertising

Ready to add Email to your plan?

Sign up to advertise, or talk to our team first. Your channel selection carries through.

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