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Post-Transaction Advertising

Reach Customers Beyond the Purchase

Reach customers at the point of purchase with relevant offers displayed on order confirmation and thank-you pages, creating new opportunities for engagement.

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Drive salesGenerate leads
Why Post-Transaction

Offers on order-confirmation and thank-you pages, right after a purchase

Who it’s for: Subscription, financial-services, travel, food-delivery and retail advertisers seeking new-customer acquisition.

Drive salesGenerate leads

High-attention moment

The purchase is done and the shopper is still on the page.

Relevant offers

Offers are matched to the type of purchase just completed.

Built for performance

Suited to sign-ups, trials and first purchases.

Where ads appear

Post-Transaction Advertising placement examples

See how Post-Transaction Advertising shows up in front of people. Final inventory is confirmed for each campaign.

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Order-confirmation offer

A sponsored offer on the thank-you page after checkout.

  • Labeled as sponsored for the consumer
  • Runs on reviewed publisher inventory
  • Reported in your campaign dashboard
Good forDrive salesGenerate leads
Ask about this placement
What you can buy

Formats, targeting and what we’ll need from you

3 formats

Available formats

  • Thank-you page offers
  • Offer carousels
  • Confirmation-email placements (where supported)
Your controls

Targeting & intent

Merchant category and purchase context, geography and device.

CategoryGeographyDevicePurchase context
4 items

What we’ll need from you

  1. Offer and terms
  2. Logo and imagery
  3. Landing page
  4. Conversion tracking
How it works

How Post-Transaction campaigns run

1

Brief

Share your goal, audience, budget and timing. We recommend where Post-Transaction fits in your plan.

2

Setup & creative

Supply the inputs above. Our team helps with setup, tracking and creative formatting.

3

Launch

Your campaign goes live once you approve placements, creative and budget.

4

Measure & optimize

We review performance against your goal and adjust targeting, bids and creative.

The consumer’s path

  1. Purchase complete
  2. Thank-you offer
  3. Advertiser page
  4. Sign-up or sale
Measurement

What you can measure with Post-Transaction

Reporting is built around the goal you set at launch. Metrics available depend on your tracking setup.

  • Offer impressions
  • Clicks
  • Conversions
  • Cost per acquisition

Examples for your category

Ask our team for examples relevant to your category and goal.

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Onboarding & service

Getting started with Post-Transaction

  • Sign up: create your advertiser account. New accounts are reviewed before campaigns go live.
  • Managed service: work with a representative on planning, setup and optimization.
  • Timing & minimums: confirmed by your representative
FAQs

Questions advertisers ask about Post-Transaction

Which merchants show these offers?
The merchant network varies by market. Your representative will share relevant categories for your offer.
Plan the mix

Channels that pair well with Post-Transaction

All 14 channels
Shopping & Product FeedsTurn your product feed into listings, carousels and comparison placements. Email AdvertisingNewsletter sponsorships and campaigns to opted-in audiences. Content-to-CommerceConnect editorial product discovery to shoppable products and merchant pages.
Selected: Post-Transaction Advertising

Ready to add Post-Transaction to your plan?

Sign up to advertise, or talk to our team first. Your channel selection carries through.

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