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Remarketing

Bring Visitors Back
Drive More Conversions

Not every visitor converts on their first visit. Remarketing helps you reconnect with interested audiences across web, mobile, social, and email, where supported, with relevant ads that encourage them to take the next step.

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Re-engage & retainDrive sales
Why Remarketing

Bring interested visitors back across web, mobile, social and email

Who it’s for: Ecommerce, lead-gen and subscription advertisers with steady site traffic.

Re-engage & retainDrive sales

Warm audiences

Spend on people who already know your brand.

Dynamic creative

Show the products or pages each visitor viewed.

Cross-channel

Continue the conversation on the channels people use next.

Where ads appear

Remarketing placement examples

See how Remarketing shows up in front of people. Final inventory is confirmed for each campaign.

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Web remarketing

Display units that recall the products a visitor viewed.

  • Labeled as sponsored for the consumer
  • Runs on reviewed publisher inventory
  • Reported in your campaign dashboard
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Ask about this placement
What you can buy

Formats, targeting and what we’ll need from you

4 formats

Available formats

  • Dynamic product display
  • Mobile and in-app
  • Social retargeting (with Social Advertising)
  • Email (where supported)
Your controls

Targeting & intent

Site-visitor and first-party audiences, with recency, frequency and exclusion rules, subject to your consent framework.

AudiencesFirst-party dataFrequency capsRecencyExclusions
3 items

What we’ll need from you

  1. Site tag or audience integration
  2. Product feed (for dynamic creative)
  3. Exclusion rules (e.g. recent purchasers)
How it works

How Remarketing campaigns run

1

Brief

Share your goal, audience, budget and timing. We recommend where Remarketing fits in your plan.

2

Setup & creative

Supply the inputs above. Our team helps with setup, tracking and creative formatting.

3

Launch

Your campaign goes live once you approve placements, creative and budget.

4

Measure & optimize

We review performance against your goal and adjust targeting, bids and creative.

The consumer’s path

  1. Site visit
  2. Remarketing ad
  3. Return visit
  4. Conversion
Measurement

What you can measure with Remarketing

Reporting is built around the goal you set at launch. Metrics available depend on your tracking setup.

  • Reach of audience
  • Frequency
  • Clicks
  • Return visits
  • Conversions

Examples for your category

Ask our team for examples relevant to your category and goal.

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Onboarding & service

Getting started with Remarketing

  • Sign up: create your advertiser account. New accounts are reviewed before campaigns go live.
  • Managed service: work with a representative on planning, setup and optimization.
  • Timing & minimums: confirmed by your representative
FAQs

Questions advertisers ask about Remarketing

How do you handle consent?
Remarketing uses audiences you are permitted to activate. Your team will review tagging and consent requirements during onboarding.
Plan the mix

Channels that pair well with Remarketing

All 14 channels
Display AdvertisingVisual banners and rich media across quality publisher environments. Email AdvertisingNewsletter sponsorships and campaigns to opted-in audiences. Social AdvertisingInfluential: creator campaigns, intent-based social audiences and product links you can track.
Selected: Remarketing

Ready to add Remarketing to your plan?

Sign up to advertise, or talk to our team first. Your channel selection carries through.

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