Be Part of the Answer When People Ask AI
More research now starts with a question instead of a keyword. AI Search & Discovery places labeled sponsored answers, cards and product recommendations in AI assistants, browser start pages and shopping apps, where people start deciding what to buy.
Sponsored answers and product recommendations in AI assistants, browser start pages and shopping apps
Who it’s for: Brands in categories people research before buying, such as travel, finance, home, tech, auto and retail, that want to reach buyers before they choose.
Reach people earlier
Show up during open-ended research, before buyers settle on a short list.
Context-aware relevance
Ads match the meaning of the whole conversation, not a single keyword.
Clearly labeled
Sponsored content is always marked, so people know what they're seeing.
AI Search & Discovery placement examples
See how AI Search & Discovery shows up in front of people. Final inventory is confirmed for each campaign.
Sponsored answer in AI chat
A labeled sponsored card that follows a conversational answer.
- Labeled as sponsored for the consumer
- Runs on reviewed publisher inventory
- Reported in your campaign dashboard
Browser new-tab tiles
Sponsored tiles and suggestions on browser start pages, where many searches begin.
- Labeled as sponsored for the consumer
- Runs on reviewed publisher inventory
- Reported in your campaign dashboard
Shopping-app recommendations
Sponsored product suggestions inside shopping and comparison apps.
- Labeled as sponsored for the consumer
- Runs on reviewed publisher inventory
- Reported in your campaign dashboard
Reach searchers at every stage, from first question to brand search
Search and AI discovery ads reach people before, during and after they build a short list.
Browser start pages & AI chat
Sponsored tiles on new-tab pages and sponsored answers in conversational assistants.
AI Search & DiscoveryPublisher & site search
Sponsored results and suggestions inside publisher search boxes and widgets.
Search AdvertisingShopping apps & comparison
Sponsored product listings in shopping apps and comparison results.
Shopping & Product FeedsSponsored results for your brand
Appear when people search for your brand or products by name across partner environments.
Search AdvertisingFormats, targeting and what we’ll need from you
Available formats
- Sponsored answer cards
- Sponsored follow-up suggestions
- Product recommendation cards
- Sponsored tiles (browser / new tab)
- Sponsored text
Targeting & intent
Conversational and contextual intent: the topic, stage and product category of a question. Category and geography controls, with brand-suitability rules applied to every environment.
What we’ll need from you
- Product or service categories
- Short answer-style descriptions and headlines
- Logo and imagery
- Product feed (for product recommendations)
- Landing pages and conversion tracking
How AI Search & Discovery campaigns run
Brief
Share your goal, audience, budget and timing. We recommend where AI Search & Discovery fits in your plan.
Setup & creative
Supply the inputs above. Our team helps with setup, tracking and creative formatting.
Launch
Your campaign goes live once you approve placements, creative and budget.
Measure & optimize
We review performance against your goal and adjust targeting, bids and creative.
The consumer’s path
- Question
- Sponsored answer
- Comparison
- Advertiser destination
What you can measure with AI Search & Discovery
Reporting is built around the goal you set at launch. Metrics available depend on your tracking setup.
- Impressions by environment
- Engagement with cards
- Clicks
- Conversions
- Cost per acquisition
Examples for your category
Ask our team for examples relevant to your category and goal.
Getting started with AI Search & Discovery
- Sign up: create your advertiser account. New accounts are reviewed before campaigns go live.
- Managed service: work with a representative on planning, setup and optimization.
- Timing & minimums: confirmed by your representative
Questions advertisers ask about AI Search & Discovery
Which AI environments are available?
Is my ad written by AI?
How is this different from Search Advertising?
Channels that pair well with AI Search & Discovery
Ready to add AI Search & Discovery to your plan?
Sign up to advertise, or talk to our team first. Your channel selection carries through.