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Content-to-Commerce

Drive Sales Through Shoppable Content

Turn engaging content into shopping opportunities with shoppable placements across product reviews, gift guides, and how-to articles. Help readers discover relevant products and move seamlessly from content to your product pages.

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Why Content-to-Commerce

Connect editorial product discovery to shoppable products and merchant pages

Who it’s for: Retailers and brands whose products people research before buying, such as home, beauty, tech, outdoor and gifts.

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Trusted context

Appear inside content readers already use to decide what to buy.

Short path to purchase

One tap from article to product page.

Clear attribution

Track which content drove the visit and the sale.

Where ads appear

Content-to-Commerce placement examples

See how Content-to-Commerce shows up in front of people. Final inventory is confirmed for each campaign.

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In-article product cards

Shoppable product cards placed inside relevant editorial content.

  • Labeled as sponsored for the consumer
  • Runs on reviewed publisher inventory
  • Reported in your campaign dashboard
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Ask about this placement
From article to purchase

How editorial discovery becomes a sale

A reader researching a purchase finds your product inside relevant content, taps through to your product page and buys. Reporting connects the article, the product card and the order.

  1. Reader opens a guide
  2. Sees a labeled product card
  3. Taps to merchant page
  4. Purchase attributed

In-article product cards

A single product with image, price and merchant, placed where the content discusses it.

Shoppable carousels

Several products at the end of a guide, review or gift list.

Merchant deep links

Links that land on the exact product page, carrying attribution parameters.

What you can buy

Formats, targeting and what we’ll need from you

4 formats

Available formats

  • In-article product cards
  • Shoppable carousels
  • Sponsored product mentions (labeled)
  • Merchant deep links
Your controls

Targeting & intent

Content category and product relevance, using page context and your product feed.

Product feedProduct relevanceCategory
4 items

What we’ll need from you

  1. Product feed or priority products
  2. Merchant destination URLs
  3. Affiliate / conversion tracking
  4. Brand guidelines
How it works

How Content-to-Commerce campaigns run

1

Brief

Share your goal, audience, budget and timing. We recommend where Content-to-Commerce fits in your plan.

2

Setup & creative

Supply the inputs above. Our team helps with setup, tracking and creative formatting.

3

Launch

Your campaign goes live once you approve placements, creative and budget.

4

Measure & optimize

We review performance against your goal and adjust targeting, bids and creative.

The consumer’s path

  1. Article
  2. Product card
  3. Merchant product page
  4. Purchase
Measurement

What you can measure with Content-to-Commerce

Reporting is built around the goal you set at launch. Metrics available depend on your tracking setup.

  • Product card views
  • Clicks
  • Orders
  • Revenue
  • Cost per sale

Examples for your category

Ask our team for examples relevant to your category and goal.

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Onboarding & service

Getting started with Content-to-Commerce

  • Sign up: create your advertiser account. New accounts are reviewed before campaigns go live.
  • Managed service: work with a representative on planning, setup and optimization.
  • Timing & minimums: confirmed by your representative
FAQs

Questions advertisers ask about Content-to-Commerce

Is sponsored content labeled?
Yes. Paid placements are always clearly identified to readers.
How is it priced?
Models may include CPC or performance-based pricing. Your representative will confirm the options.
Plan the mix

Channels that pair well with Content-to-Commerce

All 14 channels
Shopping & Product FeedsTurn your product feed into listings, carousels and comparison placements. Native AdvertisingSponsored feed placements and recommendations that fit the experience. Post-Transaction AdvertisingOffers on order-confirmation and thank-you pages, right after a purchase.
Selected: Content-to-Commerce

Ready to add Content-to-Commerce to your plan?

Sign up to advertise, or talk to our team first. Your channel selection carries through.

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