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Shopping & Product Feeds

Put Your Products Where Shoppers Search

Connect your product feed to create shoppable ads across search, shopping apps, and commerce platforms. Showcase your catalog through product listings, carousels, and comparison placements that link directly to product pages.

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Why Shopping & Product Feeds

Turn your product feed into listings, carousels and comparison placements

Who it’s for: Retailers, DTC brands and marketplaces with a product catalog and a clear sales or ROAS goal.

Drive salesCapture active demand

Your whole catalog

Promote thousands of products without building ads one by one.

Price and image up front

Shoppers see what they'll get before they click.

Always current

Feed updates keep price and availability accurate.

Where ads appear

Shopping & Product Feeds placement examples

See how Shopping & Product Feeds shows up in front of people. Final inventory is confirmed for each campaign.

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Shopping carousels

Product cards with image, price and rating on relevant searches.

  • Labeled as sponsored for the consumer
  • Runs on reviewed publisher inventory
  • Reported in your campaign dashboard
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What you can buy

Formats, targeting and what we’ll need from you

4 formats

Available formats

  • Product listing ads
  • Shopping carousels
  • Comparison listings
  • Sponsored products in apps
Your controls

Targeting & intent

Product-level relevance from feed attributes (title, category, brand, price) matched to shopping queries and browsing context.

Query intentProduct feedProduct relevanceCategory
4 items

What we’ll need from you

  1. Product feed (Google Merchant format or CSV)
  2. Product categories to prioritize
  3. Conversion / revenue tracking
  4. Target ROAS or CPA
How it works

How Shopping & Product Feeds campaigns run

1

Brief

Share your goal, audience, budget and timing. We recommend where Shopping & Product Feeds fits in your plan.

2

Setup & creative

Supply the inputs above. Our team helps with setup, tracking and creative formatting.

3

Launch

Your campaign goes live once you approve placements, creative and budget.

4

Measure & optimize

We review performance against your goal and adjust targeting, bids and creative.

The consumer’s path

  1. Shopping query
  2. Product listing
  3. Product page
  4. Purchase
Measurement

What you can measure with Shopping & Product Feeds

Reporting is built around the goal you set at launch. Metrics available depend on your tracking setup.

  • Product impressions
  • Clicks
  • Revenue
  • Return on ad spend
  • Product-level performance

Examples for your category

Ask our team for examples relevant to your category and goal.

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Onboarding & service

Getting started with Shopping & Product Feeds

  • Sign up: create your advertiser account. New accounts are reviewed before campaigns go live.
  • Managed service: work with a representative on planning, setup and optimization.
  • Timing & minimums: confirmed by your representative
FAQs

Questions advertisers ask about Shopping & Product Feeds

What feed format do you accept?
Most standard product feed formats can be onboarded. Your onboarding contact will confirm field requirements.
Can I promote only some products?
Yes. Campaigns can be limited to categories, brands or custom labels in your feed.
Plan the mix

Channels that pair well with Shopping & Product Feeds

All 14 channels
Content-to-CommerceConnect editorial product discovery to shoppable products and merchant pages. RemarketingBring interested visitors back across web, mobile, social and email. AI Search & DiscoverySponsored answers and product recommendations in AI assistants, browser start pages and shopping apps.
Selected: Shopping & Product Feeds

Ready to add Shopping & Product Feeds to your plan?

Sign up to advertise, or talk to our team first. Your channel selection carries through.

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