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Search Advertising

Reach Audiences Wherever They Search

People search beyond major search engines, exploring publisher websites, widgets, and apps. Search Advertising connects your campaigns with these additional search opportunities, helping you reach more audiences through relevant ads.

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Why Search

Reach high-intent searches beyond the search engines you already buy

Who it’s for: Performance marketers, ecommerce brands, lead-generation advertisers and agencies who want more qualified traffic without rebuilding their search program.

Capture active demandDrive salesGenerate leads

Incremental reach

Find query-level demand outside the search engines you already buy.

Intent you can read

Every placement starts with what the consumer typed or selected.

Familiar setup

Keywords, ad text and landing pages: the same inputs your team already manages.

Where ads appear

Search Advertising placement examples

See how Search Advertising shows up in front of people. Final inventory is confirmed for each campaign.

01 / 03

Sponsored search results

Text ads alongside organic results on partner search experiences.

  • Labeled as sponsored for the consumer
  • Runs on reviewed publisher inventory
  • Reported in your campaign dashboard
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Discovery environments

Reach searchers at every stage, from first question to brand search

Search and AI discovery ads reach people before, during and after they build a short list.

1 · Early discovery

Browser start pages & AI chat

Sponsored tiles on new-tab pages and sponsored answers in conversational assistants.

AI Search & Discovery
2 · Category research

Publisher & site search

Sponsored results and suggestions inside publisher search boxes and widgets.

Search Advertising
3 · Product comparison

Shopping apps & comparison

Sponsored product listings in shopping apps and comparison results.

Shopping & Product Feeds
4 · Brand intent

Sponsored results for your brand

Appear when people search for your brand or products by name across partner environments.

Search Advertising
What you can buy

Formats, targeting and what we’ll need from you

4 formats

Available formats

  • Sponsored text results
  • Site-search results
  • Search widgets
  • Predictive / type-ahead suggestions
Your controls

Targeting & intent

Keyword and query intent, with category, geography, device and daypart controls. Predictive models help surface relevant queries beyond your exact-match list.

KeywordsQuery intentCategoryGeographyDeviceDayparts
5 items

What we’ll need from you

  1. Keyword list or seed categories
  2. Ad titles, descriptions and display URLs
  3. Landing pages
  4. Conversion tracking
  5. Budget and target CPA / ROAS
How it works

How Search campaigns run

1

Brief

Share your goal, audience, budget and timing. We recommend where Search fits in your plan.

2

Setup & creative

Supply the inputs above. Our team helps with setup, tracking and creative formatting.

3

Launch

Your campaign goes live once you approve placements, creative and budget.

4

Measure & optimize

We review performance against your goal and adjust targeting, bids and creative.

The consumer’s path

  1. Query
  2. Sponsored result
  3. Advertiser landing page
  4. Conversion
Measurement

What you can measure with Search

Reporting is built around the goal you set at launch. Metrics available depend on your tracking setup.

  • Impressions
  • Clicks & CTR
  • Cost per click
  • Conversions
  • Cost per acquisition
  • Return on ad spend

Examples for your category

Ask our team for examples relevant to your category and goal.

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Onboarding & service

Getting started with Search

  • Sign up: create your advertiser account. New accounts are reviewed before campaigns go live.
  • Managed service: work with a representative on planning, setup and optimization.
  • Timing & minimums: confirmed by your representative
FAQs

Questions advertisers ask about Search

Will this compete with my Google or Bing campaigns?
It's designed to add reach, not compete. Ads run on partner search environments, not on the major engines' own results pages. We'll review keyword overlap with you during setup.
Can I reuse my existing keyword lists?
Yes. Most advertisers start from their current lists and ad copy, then expand with suggested queries.
How is it priced?
Search is typically bought on a cost-per-click basis. Your representative will confirm the model and minimums for your campaign.
Plan the mix

Channels that pair well with Search

All 14 channels
AI Search & DiscoverySponsored answers and product recommendations in AI assistants, browser start pages and shopping apps. Shopping & Product FeedsTurn your product feed into listings, carousels and comparison placements. RemarketingBring interested visitors back across web, mobile, social and email.
Selected: Search Advertising

Ready to add Search to your plan?

Sign up to advertise, or talk to our team first. Your channel selection carries through.

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