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Native Advertising

Advertising That Fits the Experience

Reach audiences with ads that align with the look and feel of the surrounding content. Use sponsored stories, recommendation widgets, and promoted listings to deliver relevant messages in a natural, engaging format.

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Why Native

Sponsored feed placements and recommendations that fit the experience

Who it’s for: Advertisers with a story to tell: content marketers, lead-gen offers, subscriptions and considered purchases.

Build awarenessGenerate leadsDrive sales

Less intrusive

Formats follow the design of the host page.

Built for stories

Room for a headline, image and description that explain your offer.

Strong for content

Works well for sending readers to articles, guides and offers.

Where ads appear

Native Advertising placement examples

See how Native Advertising shows up in front of people. Final inventory is confirmed for each campaign.

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Recommendation widgets

Sponsored stories among recommended articles.

  • Labeled as sponsored for the consumer
  • Runs on reviewed publisher inventory
  • Reported in your campaign dashboard
Good forBuild awarenessGenerate leadsDrive sales
Ask about this placement
What you can buy

Formats, targeting and what we’ll need from you

4 formats

Available formats

  • In-feed units
  • Recommendation widgets
  • Promoted listings
  • Native video
Your controls

Targeting & intent

Contextual category, audience segments, geography and device.

ContextAudiencesCategoryGeographyDevice
4 items

What we’ll need from you

  1. Headlines (multiple variants)
  2. Images
  3. Short descriptions
  4. Landing pages
How it works

How Native campaigns run

1

Brief

Share your goal, audience, budget and timing. We recommend where Native fits in your plan.

2

Setup & creative

Supply the inputs above. Our team helps with setup, tracking and creative formatting.

3

Launch

Your campaign goes live once you approve placements, creative and budget.

4

Measure & optimize

We review performance against your goal and adjust targeting, bids and creative.

The consumer’s path

  1. Feed
  2. Native story
  3. Article or offer
  4. Conversion
Measurement

What you can measure with Native

Reporting is built around the goal you set at launch. Metrics available depend on your tracking setup.

  • Impressions
  • Clicks & CTR
  • Engagement on landing page
  • Conversions

Examples for your category

Ask our team for examples relevant to your category and goal.

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Onboarding & service

Getting started with Native

  • Sign up: create your advertiser account. New accounts are reviewed before campaigns go live.
  • Managed service: work with a representative on planning, setup and optimization.
  • Timing & minimums: confirmed by your representative
FAQs

Questions advertisers ask about Native

How many headline variants should I supply?
Several. Testing variants is one of the main ways native campaigns are optimized.
Plan the mix

Channels that pair well with Native

All 14 channels
Content-to-CommerceConnect editorial product discovery to shoppable products and merchant pages. Display AdvertisingVisual banners and rich media across quality publisher environments. Contextual AdvertisingAds matched to the meaning of the page, with no personal data required.
Selected: Native Advertising

Ready to add Native to your plan?

Sign up to advertise, or talk to our team first. Your channel selection carries through.

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