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Mobile Advertising

Connect with Mobile Audiences

Connect with audiences across mobile websites and apps through native, banner, interstitial, rich-media, and video ads designed for mobile experiences.

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Build awarenessDrive salesRe-engage & retain
Why Mobile

Mobile web and in-app native, banner, interstitial, rich media and video

Who it’s for: App marketers, retailers, restaurants, local businesses and any brand whose customers decide on their phones.

Build awarenessDrive salesRe-engage & retain

Always-on reach

Reach customers throughout the day.

Full format range

From light banners to full-screen interstitials and video.

Location-aware

Geographic targeting for local and store-driven goals.

Where ads appear

Mobile Advertising placement examples

See how Mobile Advertising shows up in front of people. Final inventory is confirmed for each campaign.

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In-app native & banner

Units inside the app experience.

  • Labeled as sponsored for the consumer
  • Runs on reviewed publisher inventory
  • Reported in your campaign dashboard
Good forBuild awarenessDrive salesRe-engage & retain
Ask about this placement
What you can buy

Formats, targeting and what we’ll need from you

5 formats

Available formats

  • Mobile banners
  • Native in-app
  • Interstitials
  • Rich media
  • Mobile video
Your controls

Targeting & intent

Device, OS, app category, geography and audience segments.

AudiencesCategoryGeographyDeviceOSApp category
3 items

What we’ll need from you

  1. Mobile creative sizes
  2. App store or landing URLs
  3. Mobile measurement partner (for app installs)
How it works

How Mobile campaigns run

1

Brief

Share your goal, audience, budget and timing. We recommend where Mobile fits in your plan.

2

Setup & creative

Supply the inputs above. Our team helps with setup, tracking and creative formatting.

3

Launch

Your campaign goes live once you approve placements, creative and budget.

4

Measure & optimize

We review performance against your goal and adjust targeting, bids and creative.

The consumer’s path

  1. App or mobile site
  2. Mobile ad
  3. Landing page or app store
  4. Conversion
Measurement

What you can measure with Mobile

Reporting is built around the goal you set at launch. Metrics available depend on your tracking setup.

  • Impressions
  • Taps
  • Installs (with MMP)
  • Conversions

Examples for your category

Ask our team for examples relevant to your category and goal.

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Onboarding & service

Getting started with Mobile

  • Sign up: create your advertiser account. New accounts are reviewed before campaigns go live.
  • Managed service: work with a representative on planning, setup and optimization.
  • Timing & minimums: confirmed by your representative
FAQs

Questions advertisers ask about Mobile

Do you support app-install campaigns?
Ask your representative which mobile measurement partners are supported for your campaign.
Plan the mix

Channels that pair well with Mobile

All 14 channels
Display AdvertisingVisual banners and rich media across quality publisher environments. RemarketingBring interested visitors back across web, mobile, social and email. Social AdvertisingInfluential: creator campaigns, intent-based social audiences and product links you can track.
Selected: Mobile Advertising

Ready to add Mobile to your plan?

Sign up to advertise, or talk to our team first. Your channel selection carries through.

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