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Social Advertising · Influential

Turn Social Engagement into Results

Influential brings together creator campaigns, paid social, intent-based audiences, and publisher social distribution. Track engagement through to product visits to better understand campaign performance.

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Why Influential

Influential: creator campaigns, intent-based social audiences and product links you can track

Who it’s for: Brands and agencies that want social reach to show up in sales and site traffic, not only in likes.

Build awarenessDrive salesCapture active demand

Creators matched to your goal

Find creators by category, audience and objective, and approve every one.

Intent-based audiences

Use search-intent signals to decide who sees your social ads.

Engagement you can trace

Product links and automated messages turn likes and comments into tracked visits.

Where ads appear

Social Advertising placement examples

See how Social Advertising shows up in front of people. Final inventory is confirmed for each campaign.

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Creator content

Creator posts and short videos that send audiences to your product.

  • Labeled as sponsored for the consumer
  • Runs on reviewed publisher inventory
  • Reported in your campaign dashboard
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Influential

Three ways Influential reaches your audience

Influential is how Advertising.net delivers Social Advertising. Combine any of the three in one campaign.

Creator campaigns

Creators are matched to your category, audience and objective. Their content sends followers to your product destinations with tracked links.

Creator partnerships

Intent-based audiences

Search-intent signals decide who sees your paid social ads: people already researching your category, not only people who fit a demographic.

Paid social

Publisher-led distribution

Your message distributed through publisher social handles, reaching followers who already trust them, where supported.

Publisher social
Workflow

How an Influential campaign runs

You stay in control of creators, content and launch. Nothing goes live without your approval.

1

Match

Set the objective and category. Get a shortlist of creators and publisher handles that fit.

2

Review & approve

Approve creators, briefs and every piece of content before it is published.

3

Create

Creators produce content; AI Studio helps your team generate and iterate supporting creative.

4

Publish & amplify

Content goes live and can be amplified with paid social to intent-informed audiences.

5

Engage

Comments and keywords trigger direct messages with tracked product links.

6

Report

See clicks, conversions and campaign economics by creator, post and product.

AI Studio

Creative tools built into Influential

Generate and test campaign creative from your own product images. Your team approves everything before it’s used.

Generated scene

Image creation

Place your product in new scenes and formats for each placement.

Image → video

Image-to-video

Turn a still product image into short motion creative for Reels and stories.

Creative iteration

Produce variations to test messages, crops and formats quickly.

Tracked from post to purchase

From a creator’s post to your product page, tracked

Product deep links carry CPC-based tracking. Automated direct messages turn a comment into a trackable visit.

  1. Creator contentPost or Reel with a call to action
  2. EngagementComment or keyword triggers a DM
  3. Tracked product linkDeep link with CPC tracking
  4. Advertiser destinationProduct page and conversion
Reporting

Clicks, conversions and campaign economics

Report by creator, post, product and audience to see which content drives visits and sales, and what each costs.

  • Clicks and cost per click by creator and post
  • DM conversations started and link taps
  • Conversions and revenue (with tracking)
  • Spend, CPC and cost per acquisition
What you can buy

Formats, targeting and what we’ll need from you

5 formats

Available formats

  • Creator posts, Reels and short video
  • Paid social amplification
  • Publisher social posts (where supported)
  • Product deep links
  • Automated direct messages
Your controls

Targeting & intent

Creator matching by category and audience, audiences built from search-intent signals, and publisher social audiences where supported.

Creator matchAudiencesCategory
5 items

What we’ll need from you

  1. Campaign objective and budget
  2. Product destinations
  3. Brand guidelines and approval contacts
  4. Product imagery (for AI Studio)
  5. Conversion tracking
How it works

How Social Advertising campaigns run

1

Brief

Share your goal, audience, budget and timing. We recommend where Social Advertising fits in your plan.

2

Setup & creative

Supply the inputs above. Our team helps with setup, tracking and creative formatting.

3

Launch

Your campaign goes live once you approve placements, creative and budget.

4

Measure & optimize

We review performance against your goal and adjust targeting, bids and creative.

The consumer’s path

  1. Creator content
  2. Product link or DM
  3. Advertiser product page
  4. Conversion
Measurement

What you can measure with Social Advertising

Reporting is built around the goal you set at launch. Metrics available depend on your tracking setup.

  • Reach and engagement
  • Link clicks
  • DM conversations started
  • Conversions
  • Cost per click
  • Campaign economics

Examples for your category

Ask our team for examples relevant to your category and goal.

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Onboarding & service

Getting started with Influential

  • Sign up: create your advertiser account. New accounts are reviewed before campaigns go live.
  • Managed service: work with a representative on planning, setup and optimization.
  • Timing & minimums: confirmed by your representative
FAQs

Questions advertisers ask about Social Advertising

Is Influential separate from Advertising.net?
No. Influential is our Social Advertising product. You plan and buy it with the same team and the same account as other channels.
Do I approve the creators and content?
Yes. Creators, content and campaign launch all go through your review and approval.
What is AI Studio?
A set of creative tools for generating images, turning images into video and testing variations. Nothing is used without your approval.
Which social platforms are supported?
Platform support and automation availability are confirmed per campaign. Your representative will share the current list.
Plan the mix

Channels that pair well with Social Advertising

All 14 channels
RemarketingBring interested visitors back across web, mobile, social and email. Online Video AdvertisingInstream, outstream, in-content and shoppable video. Content-to-CommerceConnect editorial product discovery to shoppable products and merchant pages.
Selected: Social Advertising · Influential

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